NZX-listed online travel booking and expense management company Serko (NZX: SKO) has formed a partnership with online travel and accommodation services provider Helloworld that will enable users of Serko’s online booking tool, Serko Online, to search and book Helloworld hotel inventory.

Helloworld brands include AOT Inbound, ATS Pacific, AOT NZ, Sunlover Holidays, Qantas Holidays, Viva! Holidays, Go Holidays, escape.com and travelmate.com.au. The company is an aggregator of urban and regional hotel inventory and provides access to more than 120,000 properties worldwide. It offers ‘instant purchase rates’, and‘on-account’ payment options to its customers.

Darrin Grafton, Serko CEO said “Helloworld is an important part of the Australian hotel landscape and is valued by the Government sector and we expect their sharp pricing and on-account service to be of interest to Serko’s growing customer base.”

Andrew Burnes, Helloworld CEO and managing director said Helloworld was particularly strong in regional areas where mainstream aggregators are typically weak. “By bringing Helloworld and Serko further together we hope to create real, long-term sustainable value for both companies,” he said.

Serko said Helloworld content would be available to all Serko Online customers “shortly”.