Compac is well involved with this year’s London Produce Show and Conference. Ken Moynihan (pictured above) is Compac's chief technical officer and he believes that the produce brands that can master data will be the winners. He says that harnessing data from multiple sources is key to managing a decentralised supply chain that has to deliver high-quality, safe food 365 days a year. Understanding the technology that can deliver that is one thing though, but the complexity of the supply chain and the demands of the modern consumer are piling huge pressures on fresh brands to deliver on their value propositions.
Compac is an established world leader in post-harvest integrated solutions and services to the fresh produce industry, and recently released its groundbreaking, modular and upgradeable SpectrimTM optical sorting platform into the sector. With the ability to take up to 500 high definition images of a single piece of fruit as it passes through the machine at a rate of 12 pieces of fruit a second, SpectrimTM can boast unrivalled grading accuracy and consistency. It also collects an almost unfathomable volume of data, which used properly and in conjunction with data from other technologies employed along the supply chain, could just revolutionise an industry’s view on branding.
Compac’s CEO Mike Riley believes SpectrimTM will support producers as they face ever-growing demands for consistency, traceability and packaging variations from global retailers. The platform’s design principles have also benefited from crucial input from lead customers around the world, and external research authorities in New Zealand’s Plant & Food Crown Research programme.
Ken Moynihan will deliver a presentation at theShow and Conference next week on the role of data in shouldering the burden of the brand promise. He adds: “This industry is beginning to embark upon the process of de-commoditisation of commodities and branding will be a significant part of that. Some 52 million mandarins are going through just one of our machines every single day – that generates 26 billion hi-res images of the fruit and that data has incredible value to support the development of a brand.”
Continue to the full article here published by ProduceBusinessUK