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Strong demand for the KORU® apple in Asian markets

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New Zealand's KORU® apple has met strong demand in early tastings in South East Asian and Japanese markets, Fern Ridge Fresh export sales, Naomi Mannering says.

The variety was discovered as a chance seedling in Nelson, New Zealand, and due to the amazing taste, commercial plantings quickly followed in 2011. KORU® was initially trialled in the US market, "In the beginning we sent 90% of the crop to the US, but in the last few years we have trialled KORU® in other markets such as SE Asia, China, India, Russia, Canada and Japan among others” explained Naomi.

The response from these markets has been heartening.

"We have been collaboratively working to develop these ‘alternative’ markets and this year we sent 35% of the KORU® volume to non-US markets such as Europe, Russia, China, Hong Kong, Thailand and Vietnam. Next year we are hoping to send 45% of volume to these markets. It is still a relatively unknown apple in these alternate markets, so we are trying to build brand awareness by doing promotions and tastings."

This year Fern Ridge Fresh sent some shipments of KORU® into the European market, which was a first for the fledgling KORU® apple. "Strong demand in the European market at the start of the season augurs well for the future of the variety there,” she says.

Volumes of KORU® reached 180,000 18kg cartons this season, and in 2019 Fern Ridge Fresh expect volumes to increase to 285,000 cartons. The increase will come from existing orchards with increasing volumes, and additional volumes from orchards just coming into commercial production.

The KORU® is a cross between Braeburn and Fuji, and according to Naomi, it is a perfect balance between sweet and tart, and it stores extremely well. The meaning of the brand name KORU® is ‘new life’ or ‘new beginnings’ in Maori (New Zealand’s indigenous language).

“KORU® is incredibly crunchy and crisp and has a sweet, complex aromatic and honey like flavour with a slight acidity; for taste buds tired of the plethora of new apple varieties this one really brings something new to the table.”

Harvest will start in early March, "We are at the early fruitlet stage and have had a warm spring in Hawkes Bay, we are hoping for a good fruit set, but it is a little early yet."

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