The new design of the Green Fibre Bottle was unveiled at the Sustainable Brands 2016 Copenhagen conference. Carlsberg green fiber500 business leaders joined the Sustainable Brands community at the conference, aimed at inspiring business success through innovation and ‘Activating Purpose’ towards a sustainable future.
As part of the work of the Carlsberg Circular Community, Carlsberg kicked off the development project in 2015with Danish packaging company EcoXpac to develop a beer bottle made from sustainably sourced wood fibre. The first prototype of a fibre-based bottle was revealed in January 2015 by Professor Flemming Besenbacher, Chairman of the Carlsberg Foundation, at the World Economic Forum in Davos.The new design of the beer bottle was developed with Carlsberg’s partners in the Carlsberg Circular Community as well as CP+B Copenhagen and Kilo, a Danish industrial design studio. The prototype, which has been prepared based on the distinctive Carlsberg design, shows how the bottle might look like when it hits the market.