Linstol’s new Super Cup paper cups will help airlines meet sustainability objectives to reduce disposable packaging waste, and improve recycling rates.

An estimated 15 billion coffee cups end up in US landfills annually.

Linstol’s Super Cup uses EarthCoating in its interior which Smart Planet says is compatible with traditional paper recycling systems.

Linstol chief executive Mark Russell, said the Super Cup has 43% less plastic content than a traditional paper cup, and is designed with a smaller storage footprint, with a 40% reduction in storage space, and allowing more cups per sleeve.