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Fujifilm announces new mirrorless camera and macro lens for New Zealand market

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Fujifilm announces new mirrorless camera and macro lens for New Zealand market

Dec 5, 2017  - Fujifilm is introducing the Fujifilm X-T2, a compact mirrorless camera with 24 megapixels and 4K HD video that can do the hard yards for any adrenaline junkie with a photographer’s streak. Photographers will find the X-T2 is made of sterner stuff, with a solid magnesium alloy body that is both highly durable and lightweight to ensure it can be taken into any situation. Weather-sealed to keep salt spray and drizzle at bay, and combined with one of Fujifilm’s extensive range of Fujinon XF lenses, the X-T2 will be ever-reliable through each step of the adventure.

For those that might find themselves in a tight spot (whether shooting in a cave or from the passenger seat of a helicopter), the X-T2’s tilting LCD screen can help set up those adventure shots, when looking through the viewfinder isn’t an option.

New macro lens

Fujifilm is also announcing the FUJINON XF80mmF2.8 R LM OIS WR Macro Lens, now available in New Zealand joining a massive XF lens line-up bringing the first 1.0x magnification mid-telephoto macro lens for X-Series mirrorless cameras.

The new macro lens achieves high resolving power at the focus point and beautiful bokeh, making it optimal for shooting flowers and insects. Combine this lens with Fujifilm’s unique Film Simulations, such as Velvia, for truly stunning close up photographs.

New Zealand X-Series specialist Craig Robertson says the new 80mm lens will be another great addition to the FUJINON line-up, already renowned for their outstanding image quality.

“This lens is going to enable people shooting X-Series to be able to take their photography to new levels of detail and create quality, close-up images in true 1 to 1 reproduction,” says Robertson.

The FUJINON XF80mmF2.8 features a focal length equivalent to 122mm (on a 35mm format), a maximum aperture of F2.8, and 1.0x magnification factor.

Designed to be versatile and to suit all photography styles, users can shoot on a tripod or hand-held with the help of the Optical Image Stabilizer system suppressing shift shake*. The lens also provides fast and silent Auto Focus with a clever system of linear motors.

Suitable for use in a wide range of outdoor shooting conditions, the FUJINON XF80mmF2.8 can operate in temperatures as low as -10°C. and is weather and dust resistant.

The exterior design is luxurious yet robust for a premium feel. The aperture and focusing rings have been designed for maximum comfort and usability.

Robertson notes that photographers shooting with older X-Series cameras will also be able to enjoy the new lens.

“The latest free firmware update ensures previous X-Series models are ready to go with the Auto Focus system of XF80mm as Fujifilm is dedicated to continuing to support our older cameras,” says Robertson.

The new FUJINON XF80mm Macro Lens retails for RRP$1999.

Published in PRODUCTS
Tagged under
  • industry talk
  • the msc newsreel

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