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Tetra Pak Index 2018: Smart packaging could boost grocery sales

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Smart packaging technologies featuring unique digital codes could boost online and off-line grocery, according to Tetra Pak.

The Tetra Pak Index 2018 found that online grocery shopping is growing at a double-digit rate, while traditional stores are being reinvented, merging together into an omnichannel where consumers expect to be able to buy whenever, wherever and however they choose, often relying on their smartphones.

Packaging will play an important role in response to the trends that are shaping the growth of on-line grocery, said Tetra Pak.

The Tetra Pak Index 2018 highlights the four key trends shaping the growth of online grocery:  . . .