Bringing the two markets under a single distribution umbrella will provide a number of synergies and lead to better customer service and support, according to Rolf Wilson, General Manager of Logan Distribution Ltd.
“The team at Lucas Oil has been impressed with our organisational and promotional abilities here in New Zealand and we have been in discussions with them about replicating that success in Australia,” says Mr Wilson.
“Everything has now come together and starting in 2018 we will be focusing our efforts on building a platform to take Lucas Oil Products and its road and race, tried and tested range of products to the next level in Australia, as well as continuing to develop the market in New Zealand.”
Mr Wilson says the first task of the new trans-Tasman entity will be to streamline the company’s logistics and warehousing across the two markets to provide an improved flow of products.
In New Zealand, Logan Distribution is now based in Palmerston North and also has a major distribution centre in Auckland and facilities covering the South Island.
In Australia, the main distribution of Lucas Oil products will be carried out from Melbourne and an agreement has been signed with a new logistics provider to upgrade shipping around the rest of the country.
“We are going to be running it as a single organisation, with logistics for both sides of the Tasman working in unison,” adds Mr Wilson.
He goes on to say that the full range of Lucas Oil products will continue to be carried, although there will still be an emphasis on the most popular lines; Heavy-duty Oil Stabiliser (the first ever product development by Lucas Oil), Fuel Treatment, Power Steering Stop Leak and Transmission Fix.
Lucas Oil was founded by Forrest and Charlotte Lucas in 1989. Today, Lucas Oil Products, Inc., considers itself the world leader in the production of high performance lubricants and problem-solving additives, and markets more than 270 formulations in forty countries. Products include engine oils, greases, gear lubes, problem-solving additives and car-care products. In the USA, Lucas Oil is sold in more than 30,000 auto parts stores displaying the biggest variety of shelf products of any oil company, and at almost every truck stop nationwide.
Lucas Oil has two major plants in the United States: the original one in Corona, California, which also houses Lucas Oil Corporate Headquarters, Lucas Oil Production Studios, Team Lucas, Lucas Oil Racing TV and the MAVTV Motorsports Network, plus a state-of-the-art, 350,000-square-foot oil production facility in Corydon, Indiana.
Lucas Oil Products have been available in the Australian market for over 20 years and was originally introduced to New Zealand 16 years ago.
Logan Distribution was founded by American Speedway Ace, Ricky Logan, and is now co-owned and operated by prominent Manawatu businessman Bruce Roberson and Speedway Promoter Bryan Puklowski.
| A Lucas Oil release || january 10, 2018 |||