Yang Shuang reports for Fresh Plaza that as of August 22, one of the leading Chinese fruit companies, Fruit Day, and JD.com have officially started to sell persimmons from New Zealand. Their platform is one of the first to sell New Zealand's persimmons in China. After 12 years of negotiations the first batch has finally arrived on the Chinese market.
Last year, in May, the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (AQSIQ) published the "Inspection and Quarantine Administration requirements for New Zealand persimmon and Turkish cherries." On May 27, products that fulfilled these conditions of, were approved to be imported to China. This year, on July 20, China's AQSIQ has once again updated the list of New Zealand persimmon exporters who have been allowed to export New Zealand persimmon onto the Chinese market.
New Zealand Trade and Enterprise agency trade commissioner Damon Paling said: "I am delighted that New Zealand's crunchy persimmon will be able to enter China for the first time this summer. The New Zealand fruit is tastier than ordinary persimmon - it's sweet and delicious. I hope that Chinese consumers will like it."
Crunchy persimmon growing on plantation
Fruitday imported this first batch from a company called 'First'. It actually was the 'first' company to have its products approved by China's AQSIQ. First's crunchy persimmon plantation is situated on the east coast of New Zealand, in Gisborne. But it's not only the unique environment that makes persimmons from First so good, but also a special V-planting technology, which helps to reduce the negative impact of insects. This technology also lets more sunlight reach the fruits, so they can become even sweeter.
Special V-planting techniques
Zhao Guozhang, co-founder of Fruitday, said: "We are very confident about our sources of supply. Our purchasing mission has traveled all over the world to find the best fruits. New Zealand combines perfect natural conditions with well-developed agricultural technologies. Their products earned their customers the highest appreciation. New Zealand is a very important source of supply for us. It has a lot of world-famous farmers, brands and associates who are our indispensable fruit partners.
Fruitday is a pioneer and an innovator. Since it's very foundation Fruitday has been promoting high quality fruits from New Zealand. In the last eight years, we've made a lot of new fruits available on China's market. For example: Zespri Sungold kiwifruits, Zespri Green kiwifruits, Envy apples, Queen Rose apples, New Zealand honey pears and a lot of other fruits that have never been sold in China before. Fruit Day is still working hard to bring even more high quality fruits and to gain more trust from Chinese government officials. Being a company that introduces new kinds of fruits to the Chinese market, Fruit Day have become the number one choice for their partners.
About Fruit DayFruitday was founded in 2009. It is a new kind of food enterprise and one of the leaders on the market. Fruit Day works with the food suppliers all over the world. The company has an App for on-line sales and also uses off-line channels of distribution, which allows it to satisfy as many customers as possible. Fruit Day have their own direct sales platform, private cold storage and cold chain logistics.
| A FreshPlaza release || August 28, 2017 |||