Spark has launched PureCloud, a new customer experience system by Genesys, to help New Zealand businesses manage and service their customers more seamlessly and affordably over the cloud, keeping on top of rising demand for smarter customer experiences. The new subscription-based contact centre infrastructure brings together inbound and outbound calling, email, webchat, social media, and fax (for those using it), enabling customer interactions to be viewed and managed as single, unbroken journeys across platforms. Richard Adams, GM Solutions for Spark Digital, said this is the kind of experience customers are growing to expect from businesses: "More and more, people expect…