Out of Europe is the new visual identity features for Fanta Orange an innovative spiral bottle and a new recipe which contains a third less sugar. Nearly two years in the making, the bottle is an industry-first, replacing traditional, symmetrical designs with a spiral version which twists the plastic to form a unique, eye-catching shape. CCEP said driving the new look is a fresh new logo which was created using hand cut paper and transformed into a digital logo to depict movement and spontaneity. Fanta’s personality is brought out by a hidden smile, and the iconic Fanta orange is highlighted…