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Inside the new-look Westcon-Comstor in NZ

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If a week is a long time in politics, then eighteen months must represent an eternity in the New Zealand channel.

Since returning to Kiwi shores as managing director of Westcon-Comstor, Dave Rosenberg has maximised such a timeframe to transform a distribution giant.

Because as the dust settles on the leader’s second stint in charge of local operations, a new-look distributor has emerged.

Triggered by new agreements and executive hires, the business has evolved to deliver value across the entire supply chain, through strengthened vendor alliances and renewed partner confidence.

During the past 18 months, the business has exclusively picked up Pure Storage; added the software solutions portfolio of IBM and retained the full-suite of APC by Schneider Electric offerings.

And despite parting company with Polycom and Lenovo - following topsy-turvy market conditions - Westcon-Comstor secured one of the most significant victories of 2017, coming out on top following a high-profile distribution review by Cisco.

“It has been a very successful transition,” Westcon-Comstor managing director of New Zealand, Dave Rosenberg, told Reseller News.

“Our relationship with Cisco, and the Comstor business in New Zealand continues to go from strength-to-strength. We’re showing growth in the market and we’re exceeding our goals.”

Continue to the full ResellerNews article   ||  May 09, 2018   |||