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New Queenstown wine tour company will capitalise on booming industry

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With local family and tourism connections dating back three generations, a Kiwi couple are looking to make their mark on the booming Queenstown wine tourism industry.

Husband-and-wife to be Emma Chisholm and Lee Saunders have launched Alpine Wine Tours, a new wine experience offering unique, personalised and ‘adult-only’ experiences for every wine-lover.

Central Otago’s wine tourism industry is heading into a boom period, following research by Tourism New Zealand and New Zealand winegrowers showing that around 25% of international tourists seek out a wine experience, (increasing to 42% for those who visit to cycle or play golf).

Wineries around the country are ramping up their tourism offerings as part of a strategy expected to see wine exports reach $2 billion annually by 2020, and Alpine Wine Tours says there’s never been a more exciting time to launch a new wine experience.

Alpine Wine Tours offers memorable group, private and custom wine and distillery tours from Queenstown, showcasing the unique wine and spirits of the region.

Co-owner Emma Chisholm is thrilled with how well received their new tours have been by locals and tourists.

"It’s been a huge success," she says. "We saw a gap in the market for unique and personalised wine experiences in Queenstown and people’s initial reactions have been incredible. . . .  .