Out of Europe is the new visual identity features for Fanta Orange an innovative spiral bottle and a new recipe which contains a third less sugar.
Nearly two years in the making, the bottle is an industry-first, replacing traditional, symmetrical designs with a spiral version which twists the plastic to form a unique, eye-catching shape.
CCEP said driving the new look is a fresh new logo which was created using hand cut paper and transformed into a digital logo to depict movement and spontaneity.
Fanta’s personality is brought out by a hidden smile, and the iconic Fanta orange is highlighted by a new colour palette, which has been designed to create impact on shelf.
The logo also complements a fresh twist on the Fanta bottle.
Simon Harrison, operational marketing director at CCEP, said: “The evolution of Fanta is another example of how we’re energising our portfolio of leading brands to ensure they remain relevant to consumers whilst helping to drive sales for our retail customers.
“This year looks set to be the biggest in Fanta’s history, with a fresh new look inside and out and a multi-million pound investment support plan.”
Leading Japanese manufacturer, Oji Holdings Corporation (Oji Holdings), through its New Zealand subsidiary, Oji Fibre Solutions (OjiFS), is investing A$72 million in a new corrugated box manufacturing facility in Queensland. The investment is a boost to the region and will create an initial 55 jobs in the Gold Coast suburb of Yatala.
OjiFS will manage the new automated facility, and will manufacture a range of quality packaging products to meet increasing needs for use with fruit, meat and consumer goods in Queensland, New South Wales and Northern Territory.
In a press release, OjiFS Chief Executive Officer, Dr Jon Ryder, says the investment confirms the company’s commitment to growth in Australia.
‘We believe there is opportunity to take advantage of the increasing demand for corrugated packaging in Queensland and the Yatala project fits our strategy to increase vertical integration across our pulp, paper and packaging businesses.’
OjiFS plans to operate the Yatala facility with a 5/6 Green Star environmental rating, with lower water and electricity consumption and increased construction materials recycling.
The commitment from OjiFS has received support from the Queensland Government as part of the Advance Queensland Industry Attraction Fund. The company expects to create ongoing supply chain opportunities for local businesses, and aims to increase facility jobs to around 77 in the future.
Based in Tokyo, Oji Holdings is the fifth largest pulp and paper company in the world, with 158 consolidated subsidiaries located in 17 countries worldwide.