The northern European autumn and winter ‘game season’ remains a key market for NZ venison, even with the industry’s success in building year-round venison demand in other markets. The region is also breaking with tradition and slowly developing a taste for venison as a summer grilling item. Deer Industry NZ (DINZ) venison marketing manager Nick Taylor says exports of NZ venison to northern Europe for the 2018 game season are expected to be worth about $70 million, about 35 per cent of total venison exports. “Because of successful market diversification, the percentage is well down on what we were seeing…