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Monday, 01 March 2021 23:51
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  • Apology Avalanche Bad News for Journalists
    Apology Avalanche Bad News for Journalists

    Target Marketeers take advantage of Atonement Cult

    In today’s age of the apology proliferating atonements are encouraging another fast-growth fashion in which commercial interests seek opportunities to publicly demonstrate cohesion with diversity and equality.

    Advertisers are now on the look-out for mainstream media transgressions that allow them to mass signal their own virtue by withdrawing their patronage from selective broadcast programmes and even from print titles.

    Their target demographic is composed of a university-catchment in its later teens and on the verge of entering middle age, the advertising agency prime target sector.

    In order to reach this cherished segment the Wellington daily the Dominion Post for example devoted an issue to apologising for itself

    It ardently excoriated itself for its value judgements throughout its history that transgressed contemporary diversity/equality criteria.

    This contrived atonement edition was ridiculed at the time by the demographic that it was not in fact aimed at.

    But it struck a spectacular chord with its intended target market, the graduate one, the cultural elite, the segment with disposable income, money to spare.

    In media terms an apology until a few years ago was a quasi-legal device used to stave off a legal action or to mitigate, soften one.

    The old please-forgive-us apologies were handled gingerly because they were deemed to call into question the reliability, integrity, of the media operation as a whole.

    Now, and in their promotional manifestation the apology is embraced with the same enthusiasm with which in its legal context it had once been shunned.

    The now-routine institutional apology trend technique blinds editorialists to the danger that it poses for them.

    This is because advertisers now use it to reach the impressionable much-desired younger graduate segment of the purchasing population.

    Advertisers actively seek programmes where someone is likely to put their foot in it, just so they are seen to withdraw from backing this same programme and in doing so acquire the resulting plaudits from this same high-minded premium purchasing segment.

    In the official and governmental realm meanwhile the apology proclamation has become the standard public relations marketing tool allowing politicians and their departments to quit something from the past and thus unencumbered to market the new replacement policy and approach.

    Brisk and perfunctory it nonetheless has the effect of conveying the required level of hand-wringing to those who hitherto had troublesomely and noisily believed themselves to have been wronged.

    The mainstream media collectively and uncritically supports the officially approved diversity and equality doctrines

    The demonstrable enthusiasm of this community of interest fuels the fervour which now marketing agencies take advantage of.

    Now and in its politico-media usage the apology means to “cave-in” on something, the opposite of its original Latin meaning in which it meant quite the opposite, to “defend” this or that.

    Thus the slogan Apologia Pro Vita Sua once meant defending ones past actions, and certainly not regretting them, the current interpretation.

    Target marketeers grasped the ecclesiastical implications of the word as a technique of signalling to the high-earning and younger impressionable buying classes the corresponding righteous intentions of their clients, and thus of their products.

    The journalistic community is only now waking up to the distant rumbling of the apology avalanche which threatens practitioners who go off-piste, off the beaten path of conformity either accidentally or deliberately.

  • ACT Party, Federated Farmers Silence of Lambs on Climate Industry Menace

    Orchestrated Litany of Half-Truths Gags Watchdogs

    Eliminating natural gas will cripple a hospitality industry already reeling from the absence of foreign tourists.

    Restaurants and hotels rely on natural gas to provide low cost power. Especially in kitchens.

    But the value to the hospitality industry…

  • Major Bill Foxton at Hill Brow Prep School

    Mysterious Balkan War operative traced to renowned private school in England

    A soldier who in three armies participated in at least four wars and changed the face of United Nations has been identified as a pupil of Hill Brow Preparatory School in Somerset recognised as epitomising the high noon of…

  • Trump Unimpeachable Because not Federal Official Australia Whitlam Precedent Reveals

    Dismissal of Prime Minister in 1975 proves impeachment only legal if former President holds office

    Because only a serving public official can be impeached the former president’s accusers will have to discover hitherto hidden constitutional prerogatives in order to legitimise their case against…

  • Trump Presidency-in-Exile to Disintermediate Media Mainstream

    Converged social and broadcast mix formula will challenge shared orthodoxy

    In a welter of claims and counter claims centred on social media the fadeout of the Trump presidency brings it full circle to its point of departure just because President Trump detonated a press rage by dealing directly…

  • Gullible Australasia Craves Beijing Blessing Earns Scorn Instead

    Canberra and Wellington Awkward exhibitions of Righteousness generate only contempt

    China does not change. But the perceptions of it do. In recent weeks attempts by liberal democracies in Australia and New Zealand to influence China via governmental morality signalling mechanisms have had…

  • Ethnic Traders Ditched in Wellington City anti-Car Scramble

    Diversity, Multiculturalism shunted aside in Councils CBD “Quick Win”

    Wellington City Council’s scheme to turn the capital’s restaurant and entertainment district into a car-free zone was sprung on business proprietors there in the middle of the Covid–19 series of alerts.

    Traders in the Courtenay…

  • Winston Peters House of Lords Destination Charted

    Privy Councillor looks like a Lord, sounds like a Lord

    Winston Peters is already a considerable distance along the honorifics track that leads to the summit of attainment in the Commonwealth which is the House of Lords which is where you get true respect.

    The Rt Hon. Winston Peters PC looks like a…

  • Covid Recovery Cash Diverted to Climate Industry Funds

    Sophisticated multinational persuasion techniques are unseen by New Zealanders including Federated Farmers

    The climate industry in a cruel assertion of its power now seeks to ensure that funds scheduled for post Covid recovery are instead diverted to the climate change industry itself.

    This means…

  • Dotcom Extradition Infinite Unless Declared Moot

    Diplomatic intervention only solution to interminable Dotcom Four process

    Eight years of intensive court house toing and froing failed to dent the Dotcom extradition process and merely reinforces the only possible resolution to the case, a political one in which it is declared moot.

    This will end…

  • Winston Peters Put Greens Instead of New Zealand First Wanganui Club Told

    Ideology booby trap sank Party pledged to reality and Ordinary People scribe tells influencers

    Winston Peters and his NZ First Party evaporated in the general election simply because he departed from the teachings of his guiding light, the late National Party prime minister Sir Rob Muldoon.

    It was…

  • UN Scaremongering Opens NZ Farm Sales to Foreigners

    Overseas Investment Commission Loophole allows acquisitions by climate credit speculators

    United Nations success in inducing a lacerating self-guilt among New Zealand activists has relegated the nation’s total dependence on agriculture to a mere side-issue in the pending general election.

    Farming…

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  • MSC Newswire breaks New Visitor Record

    On Saturday January 26 2019 a new daily visitor rate of 157, 938 was achieved by the Napier-based site. This followed a monthly peak of 1.2 million visitors in the preceding year. MSC Newswire systems administrator Julian Goodbehere, of Napier’s iSystems Ltd,…

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