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Founded by Max Farndale 1947 - 2018
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Friday, 21 September 2018 14:42

A Studio In Your Pocket

A Studio In Your Pocket

Introducing the  MSC VoxPop App

  -  A studio-quality recording platform on your smartphone

Published in PRODUCTIVITY
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Wednesday, 05 September 2018 14:29

A Studio In Your Pocket

A Studio In Your Pocket
Published in PRODUCTIVITY
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Thursday, 30 August 2018 13:31

A Studio In Your Pocket

A Studio In Your Pocket

Intergrate audio into your Content Marketing and PR stratagies with

The MSC VoxPop App.

Published in PRODUCTIVITY
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Thursday, 16 August 2018 14:42

A Studio In Your Pocket

A Studio In Your Pocket

Intergrate audio into your Content Marketing and PR stratagies with

The MSC VoxPop App.

Published in PRODUCTIVITY
Read more...
Monday, 30 July 2018 12:34

Getting your news out there

Getting your news out there

Turn your mobile phone into your marketing friend and ally with the MSC VoxPop App - it's free to download.

Published in COMMUNICATION
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Friday, 27 July 2018 13:04

The MSC VoxPop App

Launched this week the MSC VoxPop App for iPhone and Android smartphones and tablets.  A news and content recording and distribution resource.

Published in COMMUNICATION
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Monday, 04 June 2018 13:58

IRI appoints Craig Irwin as Managing Director for New Zealand

IRI appoints Craig Irwin as Managing Director for New Zealand

IRI, the big data and technology expert for consumer industries, has announced the appointment of Craig Irwin as Managing Director for New Zealand. Craig Irwin joins IRI from Fonterra in New Zealand and brings over 20 years of experience in the FMCG sector across Australia, New Zealand and the UK. During his career, Craig has held senior management roles within Fonterra Brands, Frucor Suntory Beverages and Pharmacare Laboratories (Australia).

Published in BUSINESS
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Wednesday, 11 April 2018 17:06

Kiwi businesses must learn from the Facebook fiasco or risk tougher regulation

Apr 11 - The Marketing Association warns New Zealand firms must be far more proactive about protecting customer data or risk an increasingly stringent regulatory regime

Continue to full article here   |  ||  April 11, 2018   |||

 

 

 

Published in News
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Monday, 04 December 2017 20:44

Focus on NZ brands needed in face of trade uncertainty

Dec 4,  2017  - Uncertainty over Brexit means New Zealand needs to urgently focus on developing brands and differentiating our agricultural exports.  Senior lecturer in Agribusiness Management, Dr Nic Lees, said New Zealand produces some of the best fruit, wine, meat, seafood and dairy products in the world but around 70 per cent reaches the consumer with no identification that is sourced from here.

“Sudden changes such as Brexit remind us that relying on undifferentiated commodity exports leaves us vulnerable to sudden changes in government policies,” Dr Lees said.

“When consumers demand a branded product, it is difficult for governments to shut it out of the market.”

Forty-four years ago, Britain joined the European Common Market. At the time Britain took approximately 90 per cent of our butter, 75 per cent of our cheese and about 80 per cent of our lamb exports. Britain had to adopt the European “common agricultural policy” which imposed tariffs and quotas on non-European agricultural imports

This meant New Zealand was effectively shut out of our largest agricultural export market. At the time, most of these products were being exported as commodities, frozen lamb carcasses and blocks of cheese. The only branded product was Anchor butter.

For the next thirty years the New Zealand economy suffered as we searched for new markets and attempted to develop alternative industries. China has replaced Britain as our largest market. However, 70-80 per cent of our food exports are still sold as commodity products.

“We need to develop differentiated and branded products that consumers demand,” he said.

“We can learn a lesson from Anchor butter, as it is a brand that is still strong in the British market.”

However, he said, New Zealand has never been good at marketing our food products.

“Despite our reliance on food exports, Lincoln University provides the only specialist food marketing degree in New Zealand. The Bachelor of Agribusiness and Food Marketing was developed due to a call from industry for graduates who understand the specialised nature of producing and marketing our food products.

“It is an integrated degree covering agribusiness management, food science, supply chain management and food marketing. This provides students with a unique set of skills specifically focused on preparing them for marketing the unique features of New Zealand food products.”

He said Zespri kiwifruit and New Zealand wine have led the way in developing strong brands that consumers demand.

“Unfortunately, most other industries still focus primarily on commodity trading.”

The development of synthetic alternatives to meat and milk also calls for stronger branding.

“Developing a culture of marketing and meeting consumer demands for natural health foods provides New Zealand with a way to capture more value from our exports.

“To do this we need graduates going into the industry with an understanding of the whole value chain and who are passionate about positioning New Zealand food as a premium product branded and targeted at specific consumers.,” Dr Lees said.

| A Lincoln University release   ||  December 4, 2017    ||||

 

Published in TRADE
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Monday, 20 November 2017 10:09

Drayton Bird Direct Marketing authority to Tour New Zealand—Has Worked with Every Electronic Sales Technique

Drayton Bird Direct Marketing authority to Tour New Zealand—Has Worked with Every Electronic Sales Technique

Brought to NZ by National Business Review founder

20 Nov 2017 | MSCNewsWire | Truth never changes and neither does effective benefit selling. Only the techniques of transferring this information from the seller to the buyer change.

Drayton Bird (pictured) regarded as the Westminster sphere’s greatest and most seasoned expert on direct selling is to tour New Zealand with this message.

Published in EXCLUSIVE
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Palace of the Alhambra Spain

Palace of the Alhambra, Spain

By: Charles Nathaniel Worsley (1862-1923)

From the collection of Sir Heaton Rhodes

Oil on canvas - 118cm x 162cm

Valued $12,000 - $18,000

Offers invited over $9,000

Contact:  Henry Newrick – (+64 ) 27 471 2242

Henry@HeritageArtNZ.com

 

Mount Egmont with Lake

Mount Egmont with Lake 

By: John Philemon Backhouse (1845-1908)

Oil on Sea Shell - 13cm x 14cm

Valued $2,000-$3,000

Offers invited over $1,500

Contact:  Henry Newrick – (+64 ) 27 471 2242

Henry@HeritageArtNZ.com

MSC NewsWire is a gathering place for information on the productive sector in New Zealand focusing on Manufacturing, Productive Engineering and Process Manufacturing

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