Specifically he will tour the regions because he believes that the social media era gives regionally-based manufacturers and marketeers the same advantage that is enjoyed by their metropolitan counterparts.
Technology has caused distance to evaporate and while this is routinely cited in terms of globalisation it applies with still greater advantage within countries.
Mr Bird is being brought to New Zealand by Henry Newrick the founder of the National Business Review and who went on to establish marketing organisations in Hong Kong, Central Europe and the United Kingdom.
Mr Newrick believes that the technological dazzle attendant upon electronic marketing techniques has blinded businesses to the enduring significance of the message that they need to put across to their markets.
He notes that Drayton Bird’s experience has encompassed the introduction of every single electronic marketing technique applied today, starting with commercial television.
Drayton Bird, comments Mr Newrick, is a practitioner who has worked with all the current techniques from the moment of their inception and thus understands exactly what they deliver and how they can be mastered in order to deliver it.
According to Mr Newrick, New Zealand audiences will benefit from Mr Bird because he is an international practitioner with first hand applied knowledge instead of one who has gained their knowledge second-hand from the experience of others.
| From the MSCNewsWire reporters' desk || Monday 20 November 2017 |||