13 Nov: 1430 | Anchor Products shone at Double 11, the world’s largest 24-hour shopping event, with Fonterra sales jumping 31% on last year. President of Fonterra China, Christina Zhu, says Fonterra achieved another strong result with an estimated total of $28 million (132 million RMB) in the Double 11 sales period, across the Anchor, Anmum and Anlene brands. “Anchor UHT was a crowd favourite, topping number one in its category for another year. After our continuous efforts in building the brand in China over the last five years, Anchor’s popularity among Chinese consumers, is still very exciting to watch.”…