New Zealand Avocado, the body which represents the country’s avocado growers, has tasked UMS with building awareness of the brand and products in China as part of a strategy to quadruple sales of NZ avocados there by 2023.
New Zealand Avocado was granted access to the Chinese market in January 2018 and will look to leverage this government approved market access to generate greater awareness for avocados from New Zealand. UMS will be charged with creating and implementing digital marketing activities to promote the 2018-19 export season. The activity will include social media management, events and media and influencer engagement.
“We are delighted to be working with New Zealand Avocado to help them grow their brand and boost sales in China,” said Says Jessica Miao, chief executive officer, UMS. “Chinese consumers have a real appetite for New Zealand produce and we are confident that we can help NZ Avocados to connect with a vibrant community of fans.”