A survey of Australian and New Zealand business executives has revealed that a full quarter of organisations collect data, but don’t analyse it. If data really is the new oil, it seems a shocking waste of resources. In fact only 39 percent of respondents to the survey, commissioned by data warehousing and analytics company Teradata, said that they were using real time analytics, and an even scanter 15 percent said that they considered themselves “data centric” in that they constantly analysed data in real time to aid decision making. It’s an issue which has been called out by a data scientist at one of New Zealand’s top SAP partners, too. Andrew Peterson said recently that there is too much emphasis on ‘data’ and not enough on ‘analytics’.
