A “Worldly and Informed Content” powers spectacular growth of New Zealand site.
Forecasts and reports unfiltered by the constraints imposed by the perceived need to adhere to rigid prevailing socio-political ideologies was an explanation for MSCNewswire surpassing one million visits per month.
MSCNewswire founder Max Farndale noted the site’s correct prediction of the outcomes of the United States presidential election as well as the New Zealand general election.
Similarly MSCNewswire had predicted the failure of the Trans Pacific Partnership free trade arrangement.
The service he said had benefitted from having sources deep within operational trade and politics throughout North America, Europe, and the Middle East.
Mr Farndale pointed out that the site had profited too from the requirement for conventional media to become hyperlocal.
This device designed to try to hold their market share had also accelerated demand for what he described as “a worldly and informed context” in which to frame the news, especially economic news.
MSCNewswire’s objective he said was to provide the big contextual picture along with the nuts and bolts one in which for example MSCNewswire consistently identifies exporter contractual traps notably in tendering, copying, and actually getting paid.
The National Press Club is a joint venture partner with MSCNewswire. || Saturday February 10, 2018 |||