Since 2006, Emirates has been buying wines for long term storage, many of which were purchased ‘en Primeur’ or when they were still in barrel. The Emirates Vintage Collection represents the most prestigious of these wines, a rare selection that is difficult to source. The airline has managed to procure large parcels, thanks to its unique approach to buying wines. It has built direct relationships with some of the world’s most prestigious vineyards to handpick and secure the most exclusive and rare wines for its customers.
“We went direct to the winemakers, handpicked these vintages and then cellared them for up to 15 years in Burgundy before we decided they were ready to be served. It has taken a great deal of patience, investment and long-term planning. Our aim has always been to surprise and delight our customers and they are in for a treat with this selection,” said Joost Heymeijer, Senior Vice President, Inflight Catering, Emirates.
He added: “Every effort was taken to present the wines from the Emirates Vintage Collection in the best possible way. We spent time training our cabin crew, redesigning our glassware and creating a food pairing menu to ensure that when you savour these great wines on board, it’s no different than the best restaurant in the world’s top cities.”
The Emirates Vintage Collection was launched on board last week on a special flight to Paris with the Château Cheval Blanc 2004. Arnaud de Laforcade, Commercial Director of the Estate, gave customers a surprise wine masterclass at 40,000 feet in the iconic Emirates A380 Onboard Lounge. The special tasting gave customers the chance to savour the Château Cheval Blanc 2004 and 2006.
Read the full release || May 03, 2018 |||
