Aside from being extremely high quality and exceptional in taste, Lani™ itself is an early season cherry so is the first New Zealand export cherry out of Central Otago each year, adding appeal for overseas markets. There is a real optimism about the season ahead, with Lani™ cherries expected to be ready in early December.

“We are really excited about the cherry season ahead with enormous ambitions for Lani™ and Starletta™ – we have made a significant marketing investment and our objectives are clear; we want to establish ourselves in the hearts of consumers, create an engaged online community and continue to reinforce our premium positioning. We’ve seen a loyal online-following develop for the Munch’n™ Kiwiberry brand and see an equally huge opportunity for Lani™ and Starletta™ to achieve the same success.” says Tracey Burns, Export Division Manager - Freshmax New Zealand.

With an extensive marketing campaign planned for the season; both brands will be supported across various marketing touch points including instore activity, a strong digital and social media campaign, regional consumer PR and the launch of branded websites