The CPMA (Consumer Packaging Manufacturers Alliance) warns of soft drinks plain packs following NZ report.
The organisation has voiced its concern over potential plain packaging of soft drinks in New Zealand following the results of a study by the University of Auckland that suggested plain packaging and graphic warning labels could potentially reduce soft drink consumption amongst young people.
A team of researchers surveyed 600 young people, aged 13-24, online to find out what impact plain packaging and warning labels would have on their buying habits. It found that plain packaging and warning labels had a bigger impact than price on whether or not a young person would buy a particular soft drink.
Research leader Dr Cliona Ni Mhurchu said branding was a major factor in their decision making.
