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Why New Zealand made fashion is hanging by a thread

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World provoked outrage when it was caught selling foreign-produced T-shirts as New Zealand made. But has it become too hard to manufacture in this country? Katie Ruscoe investigates for ThewirelessNZ.

New Zealand made fashion is becoming increasingly rare.

The Auckland warehouse of fashion fabric supplier Hawes and Freer is buzzing with activity: The company’s small team chat as they cut yardage, press buttons and log orders for a roll-call of some of New Zealand’s top designers. Ask owner and industry veteran Trevor Hookway about the state of our wider rag trade, though, and he paints an altogether less active and cheerful scene: “In terms of investment and government support, it really is our forgotten industry.”

If the country’s garment sector had indeed been forgotten, recent T-shirt-shaped events brought it back to public attention. Earlier this month, leading fashion brand World was caught selling foreign-manufactured T-shirts as New Zealand made. Designer Dame Denise L’Estrange-Corbet, known as a staunch advocate for manufacturing locally, defended her company’s move, saying it had no choice but to use foreign-produced materials as Kiwi factory after Kiwi factory closed down. Was her gloomy take on the local scene accurate, and if so, is New Zealand-made fashion soon to be nothing but a memory?

  • Source/ReadMore: A The Wireless feature penned by Katie May Ruscoe
Published in MANUFACTURING
Tagged under
  • Manufacturing
  • news talk

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Palace of the Alhambra Spain

Palace of the Alhambra, Spain

By: Charles Nathaniel Worsley (1862-1923)

From the collection of Sir Heaton Rhodes

Oil on canvas - 118cm x 162cm

Valued $12,000 - $18,000

Offers invited over $9,000

Contact:  Henry Newrick – (+64 ) 27 471 2242

Henry@HeritageArtNZ.com

 

Mount Egmont with Lake

Mount Egmont with Lake 

By: John Philemon Backhouse (1845-1908)

Oil on Sea Shell - 13cm x 14cm

Valued $2,000-$3,000

Offers invited over $1,500

Contact:  Henry Newrick – (+64 ) 27 471 2242

Henry@HeritageArtNZ.com

MSC NewsWire is a gathering place for information on the productive sector in New Zealand focusing on Manufacturing, Productive Engineering and Process Manufacturing

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