Right now, there are three types of adult Lego users. First, you have the AFOLs (as the Adult Fans of Lego call themselves). These are people who love to build sets, particularly the big, complex ones like the 7,500-brick Millennium Falcon, the 3-foot tall NASA Apollo 11 Saturn V rocket, or the 4,287-piece London Tower Bridge.
They also build pieces in bulk to create insane models like this 23-foot-long USS Intrepid with fighter planes to scale. Then there are adult buyers who occasionally buy those sets or smaller ones, perhaps for nostalgic reasons. Or they buy models designed for adult audiences, like the company’s architectural series.
The third group, much smaller, is made up of professionals, like famous Danish architect Barjke Ingels, who use Lego to build prototypes. In fact, Ingels and his team designed the Lego House in Billund, Denmark, using Lego bricks. Continue to full article >>