Both were from farming backgrounds and knew "paper and farming don’t mix".

"Farmers hate paper," Mr Orr said.

They were concerned about how farmers would comply with the legislation, which came into effect in April 2016.

From what was originally a "good idea", the health and safety software start-up had grown into having around 4000 users across 700 sites in New Zealand, Australia and the UK.

It was Australia and New Zealand’s fastest-scaling agricultural health and safety productivity tool, he said. . . . . .