Emirates Team New Zealand’s (ETNZ) win of the America’s Cup is a tremendous sporting victory, but it is also a victory for brand New Zealand, particularly when it comes to shifting international perception of who we are as a country. While the common associations with beautiful scenery and amazing food are positive, we know that as a country, we have so much more to offer the world.
The America’s Cup has helped position us as a smart and innovative nation, filled with entrepreneurs and world-leading tech companies. That’s’ because off the back of ETNZ’s incredible win, there’s an extraordinary story to tell about some of the New Zealand companies whose technology has played a role in helping return the Auld Mug to our shores.
