The awards, organised by Flight Airline Business magazine in partnership with civil aviation practice Korn Ferry, celebrate individuals, airlines and companies supporting air transport that have demonstrated dynamic leadership and clear vision. Winners are selected by an independent panel of industry experts.
The Marketing Award recognises excellence and innovation in various aspects of marketing which have contributed to overall market positioning with strong commercial results. Air New Zealand Chief Marketing and Customer Officer Mike Tod, who was in London to accept the award, says it’s terrific to have the airline’s marketing efforts globally recognised in this way.
“As a relatively small carrier in global terms, award-winning marketing is strategically important for getting our brand recognised on the world stage.
“We have developed a reputation for doing things differently and awards like these prove our ability to punch above our weight and deliver campaigns and content that highlight our products and services and enable us to engage with our customers.
Mr Tod also acknowledged Air New Zealand’s front line employees saying, “Of course, one of the most important drivers for our brand is the people who deliver our famous Kiwi service on the ground and in the air. This is what truly sets us apart.”