6 Nov _ Ingram Micro New Zealand and HP have teamed up in a deal which will see Kiwi resellers receiving an additional bonus for trade-ins when buying HP’s mobility offerings. The Ingram Micro HP buy back deal will see resellers – and their customers – receiving ‘some really awesome buy-back rates’ on old equipment when upgrading to HP, with the vendor sweetening the deal even more with an added ‘top-up’. The deal applies to HP’s Elite mobility range. A full list of eligible HP Elite devices can be found here.
Jamie Hall, Ingram Micro HP business development manager, says the buy back, which runs through to January, covers any PCs, regardless of the brand, along with accessories, and does not affect special pricing currently available to resellers.
Amit Jamnadas, Ingram Micro Life Cycle Services business solutions manager, says up to $1000 trade-in will be available, depending on the devices.
The HP bonus is added on top of the trade-in.
“When you take that trade-in value and add the bonus HP is going to put on top of that it is a great value towards purchasing new HP devices,” he says.
The HP top up will be sizeable, adding additional value to each buy back device linked to a new HP Elite sale.
Hall says the amount of money customers can receive from the trade-ins creates a compelling story.
“It’s helping them close sales,” Jamnadas adds.
“Customers never want to pay full price and they end up with a whole lot of old kit when they acquire new devices. A lot of that kit has real value, so rather than turning them into a spare machine for staff to take home or for kids to load computer games on, they can trade it in and put the value towards new device purchases.
“That’s where the value is.”
Hall says often customers will look at replacing a handful of devices, without considering that the rest of their fleet is aging and will require replacement soon.
“A buy-back option will see the existing value in the fleet they have and that if they do the buy-back now they will get more value out of the old kit and potentially be able to refresh more and get more value back.”
He says many businesses also have devices that while not old, are not appropriate for the business anymore – such as devices bought for cloud services, but now needing more grunt.
“If the devices don’t meet what they ultimately need, this is a perfect opportunity to get some amazing value back, and then move to a device that will give them the productivity they’re after,” Hall says.
To get the most out of a buy back process, Hall says resellers simply need to provide Ingram Micro with the model serial number, processor, hard drive and accessories details for the old equipment.
Accessories can bump up the value of the buy back because buyes like having the full package, he says.
The increased dollar value in turn makes the decision to switch or upgrade to new HP equipment easier for resellers’ customers, Jamnadas says.
Ingram Micro will be doing a secured three-pass data wipe on all devices returned, with certificates issued to confirm the process has been completed and help with insurance coverage.
The Blancco data wipe used by Ingram Micro is regarded as a gold standard of data wiping and is used by intelligence and government agencies around the world.
“It provides the peace of mind that none of the data will appear anywhere else,” Jamnadas says.
"Concerns about what will happen to data on devices that are traded in is a key issue for people considering buy-back schemes," Hall notes.
The HP buy-back promotion builds on Ingram Micro’s work in the buy-back arena over the past year.
“It’s an area of business we’ve seen ramp up over the past year,” Jamnadas says.
For more information on the buy-back offer, click here.
| A Channel release || November 6, 2017 |||