Ashburton-based Carrfields, which opened an office in Dubai late last year, has identified the Middle East as holding extremely high potential for New Zealand food producers looking for new export markets.
This is owing to the high demand among consumers in the Middle East for food products which carry high standards of quality, provenance and safety.
Graeme Wilkins, Chief Executive of Carrfields Middle East, says Dubai is well-established as a key global trading hub for agricultural products, enabling entry into affluent markets where consumers are keen to access food from trustworthy sources. However, this has been under-utilised by New Zealand producers to date, he says.
