José Carlos González-Hurtado, President of International, IRI, said: “We are delighted that Craig is joining IRI. He has a proven record of building and sustaining long-term partnerships with customers. As a passionate and innovative leader, he will complement and enhance IRI's ability to meet the needs of our clients by providing industry-leading insights and solutions. In his new role at IRI, Craig will lead the team in New Zealand to ensure that our company continues to innovate and develop relevant and powerful solutions for IRI’s clients.”Craig Irwin added: “In today’s complex market, winning organisations are getting closer to their customers and their needs by understanding them better. The combination of big data, analytics and technology has transformed the level and speed of customer insight, enabling businesses to make better informed customer based decisions more swiftly. I am very excited to be leading IRI in New Zealand, particularly when IRI’s superiority in these areas, enables us to accelerate growth for our retail and manufacturer clients.”Craig commenced his new role on 29 May 2018.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help FMCG, OTC health care, retailers and media companies to grow. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides over 5,000 clients globally in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver growth. www.IRIworldwide.com.