MSC NewsWire

Founded by Max Farndale 1947 - 2018
Friday, 08 December 2023 02:52
  • Home
    • About Us
    • Pricing
    • Global Presswire
    • Industry Organisations
  • News Sectors
    • Headlines Through Today
    • Environmental Talk
    • Out of The Beehive
    • Primary Sector Talk
    • Reporters Desk
    • The MSC NewsReel
    • MSCNetwork
    • FinTech Talk
    • The FactoryFloor Newsreel
    • Trade Talk
    • News Talk
    • Industry Talk
    • Technology Talk
    • Blockchain
    • Highlighted
    • The TravelDesk
      • TravelMedia
      • Sporting Tours
      • Holidays Tours Events + More
      • Airfares
      • Travel Enquiry Form
      • TravelBits
    • Travel Updates
    • The MSC TravelDesk Newsreel
    • Travel Talk
    • Travel Time
    • The Bottom Line
    • Regional News
    • News to Run Advice Form
    • World News
    • NewsDIRECT
    • MSCVoxPops
    • Press Releases
  • National Press Club
  • Contact Us

Lance Lissette’s Lesson on Being a Long Distance Entrepreneur: “You Can Lose Everything That You Have---Which is why I never recommend Anyone Doing What I Do.”

  • font size decrease font size decrease font size increase font size increase font size
  • Print
  • Email
Lance Lissette’s Lesson on Being a Long Distance Entrepreneur: “You Can Lose Everything That You Have---Which is why I never recommend Anyone Doing What I Do.”

Risk dimension is for the very few only insists New Zealand innovator

 

Lance Lissette is often considered in New Zealand the longest continuously operating figure in electronics, telecommunications, and information technology. In the past he has been willing to talk in public only about his numerous sporting activities. Now, though, he focuses on his commercial career and answers our Five Questions......

You are one of the last, perhaps even the last, of the electronics entrepreneurs from the 1970s-80s era still operational today. How did you get your start?

For many years I was associated as a dealer with radio pioneer Angus Tait. In 1983 I sold my dealership business to Philips. So you could say that I had the good fortune to start pretty much where I intended to finish up, which is with the major league.

This was the era of two-way radio and you are remembered, not surprisingly, as a vocal supporter of two-way.

I was. To some degree I still am. There is such a thing as negative progress. Two way radio was clear cut. It was easily managed by depot control. In contrast the cell phone with all its increasingly numerous options can easily lead to confusion and information overload. Two-way was dedicated to the business at hand. Cellular by definition handles many threads. A piece of entrepreneurial trade craft though is levering off a fading technology and into the new one- which we accomplished as we made the transition into the wider sphere of IT.

You convinced Telecom of the virtues of two-way at a time when cellular was already making inroads?

I did. I went into partnership with Telecom, as it was then known, under the banner of Telecom Fleetlink, and for many years the clarity and uncluttered efficiency of two way radio was there for everyone to see in terms of the freight and parcels delivery industry. Then we went over fully to cellular and we did so and in a rather spectacular way. We went into a joint venture with the Allen Corporation of the United States to install Telecom’s cellular infrastructure. Allen later bought us out and the joint venture became the basis of their cellular infrastructure work in both New Zealand and Australia.

You are known to have firm views on the role in society, at all levels, of the entrepreneur?

Thank you for asking. I most certainly do. I am horrified by the government for example calling for more people to be entrepreneurs. I believe it is shameful for people who are supposed to be in a position of responsibility such as at universities touting courses and education programmes for entrepreneurs and entrepreneurship. Most people sensibly do not want to become entrepreneurs. I never recommend what I do to anyone at all. Why? Because an entrepreneur at any given moment can lose everything they have. The lot.

What are you doing now?

Creating jobs across New Zealand and North America with a simple yet basic product line that at this stage I have no intention to reveal to you. Why am I still out there, and at my stage of life? Because my long experience tells me that I have an essential attribute without which any other skills that I may possess are insufficient to bring anything to fruition. I am talking of luck.

|   This email address is being protected from spambots. You need JavaScript enabled to view it.||  Monday 19 June 2017   |||

Published in EXCLUSIVE
Tagged under
  • exclusive
  • The Reporters Desk
  • Manufacturing

Related items

  • Free Trade EU, Geothermal, and Renewables Peak Shunned
  • Zion Heartfelt by Sean Plunket of The Platform
  • Siouxsie Film Documents Medicine Status Plunge
  • Five Eyes Means NZ Target Bill Holstein Claims
  • Billions NZD Pledged Globally Will be Borrowed Back
More in this category: « Macron=Morgan: French Results Favour Gareth Morgan and his Opportunities Party Winning New Zealand General Election New Zealand First’s WInston Peters MP Re-Draws General Election Campaign Map So That All Roads lead to Immigration »
back to top
Nov 11, 2018

France’s Dairy Cooperatives Sodiaal and Dairy Masters Hit China Wall in Synutra Joint Venture which Echoes Fonterra Experience

in THE REPORTERS DESK
Apr 30, 2018

New Zealand product awarded runner-up in the world

in MANUFACTURING
Apr 04, 2018

Giant robot for big lifts

in EQUIPMENT
Jun 18, 2018

Graeme Hart signs conditional offer to buy Hansells Food Group

in MANUFACTURING
Mar 08, 2018

Danone doubles its NZ production capacity

in PRIMARY SECTOR
Jul 24, 2018

Breaking Bread: The big business behind baking bread

in FOOD
Jun 07, 2018

Living Wage hits 100!

in BUSINESS
May 09, 2018

Catching up to the digital race

in MANUFACTURING

MSC NewsWire is a gathering place for information on the productive sector in New Zealand focusing on Manufacturing, Productive Engineering and Process Manufacturing

  • Home
  • Global Presswire
  • Industry Organisations
  • National Press Club
  • Disclaimer
  • About Us
  • Pricing
  • Sitemap
Copyright © 2023 MSC NewsWire. All Rights Reserved.
Site Built & Hosted by iSystems Limited
Top
Reporters Desk