From September, the airline will launch iQIYI as a channel on its inflight entertainment system on all flights, providing an enhanced onboard experience for its Chinese-speaking customers.Beijing-based iQIYI has more than 500 million monthly active users. Renowned for producing original content, the platform has continued to expand, including signing partnerships with Warner Brothers and Netflix. Launch content on Air New Zealand services will include episodes of the popular XFUN Foodie and Travel Club (including episodes shot in New Zealand), i Beauty which covers the latest fashion trends and episodes from this year’s top Chinese reality show Hot Blood Dance Crew.Air New Zealand’s General Manager Customer Experience Anita Hawthorne says the addition of this new content targeted specifically at Chinese-speaking travellers is another example of the airline’s efforts to continue to enhance the travel experience for its customers.“We continue to invest considerably in our customer experience programme, so it’s great to be able to offer this content alongside our broad range of movies and TV programmes. iQIYI is one of the big three media companies in China, so we’re thrilled to have them on board as a partner supplying exciting new content that’s sure to delight customers,” says Ms Hawthorne.