Pegasystems is expanding and raising its presence in the New Zealand market in a move it says is designed to grow business in the country with its customer engagement software.

Pega managing director in Australia and New Zealand, Scott Leader, says entry into the New Zealand market will enable it to provide local businesses with greater access to its software ”to drive excellence in their sales, marketing, customer service and operations”.

Pega’s Wellington office will be headed by David Hill, who is leading the company’s expansion into New Zealand.

“New Zealand has long been a key market for us within the APAC region. As local businesses and government agencies continue to go through their digital transformation journeys and digitise their workloads, they are demanding world-leading CRM and Case Management platforms,” Leader says.

“Businesses today need access to data and insights to better manage processes and enable a higher quality of service.

“By opening our Wellington office, we can further meet the growing demand from New Zealand government agencies and organisations looking to improve their citizen and customer journeys. We are very excited for this next step for Pega and are looking forward to the opportunities ahead.”

Leader says Pega’s applications provide businesses with adaptable and intelligent customer engagement software “so that they can optimise any journey their customer chooses in real-time by presenting the right information across any channel”.