Various reasons have been advanced for the heavy traffic on MSCNewswire which was originally launched to promote New Zealand expertise in production engineering.

Among the likely reasons for the global interest in the site:-

•  Correct prediction of the outcomes of the United States presidential election as well as the New Zealand general election.
•  Predicted the failure of the Trans Pacific Partnership free trade arrangement.
•  Traditional outlets becoming hyperlocal and discarding global context.
•  Sources deep within operational trade and politics throughout North America, Europe, and the Middle East.
•  In-house workplace-derived expertise in process technology
•  Joint venturer with National Press Club Inc