The advancements in digital printing, including customised graphic design, have delivered a range of benefits to customers including greater flexibility and an uplift in sales.

As the provider of a broad portfolio of paper-based packaging products, Smurfit Kappa said it is capitalising on its expertise and experience to develop a unique and sustainable solution for all printing technologies.

For customers to fully avail of the potential that digital print holds for both packaging and point of sale displays, the printer should work hand-in-hand with the packaging material. The corrugated giant said that this is why it made the decision to develop a new range of paper that can maximise the capabilities of digital print.

Smurfit Kappa believes the new paper will open up a world of new possibilities for the packaging industry. While one of the properties of the new range being worked on currently is that it will be suitable for both UV and water-based digital print, it will also be compatible with traditional flexographic printers, providing more choice.

Satisfying the consumer desire for both quality and customised print, Smurfit Kappa said the ShelfSmart technology has proven that well-designed, customised graphic design boosts sales across all sales channels.

Speaking about the new paper, Lars Henriksson, vice president, product development, Smurfit Kappa Paper Division commented: “To offer our customers the right graphic design with the right flexibility and quality, Smurfit Kappa has embraced digital printing.

“This new range of paper has performed very well in our beta programme tests and looks very promising. It will be another step forward on our journey towards digitalising the paper-based packaging industry.”

The launch of the new paper is planned for later this year and follows on from Smurfit Kappa’s investment in state-of-the-art printing machines.

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