“Five years ago, the managing director of SMC brought me in to reposition the business post the mining industry moving from greenfield to brownfield,” said SMC Pneumatics’ Australian and New Zealand director of sales and marketing James McKew.
“We needed to move from a capital investment phase to a maintenance repair and overhaul phase. We saw the mining boom come off quite considerably until about late last year. What I don’t think SMC contemplated was the car industry going away so quickly in Australia,” he said.
Luckily for McKew and SMC Australia and New Zealand, the route a Japanese-based company takes differs from that of a traditional western industrial enterprise. It is this support and direction that McKew sees as the starting point for the growth the company has seen.
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“In hindsight, it was quite exciting because the leadership in Japan, fundamentally our founder, said ‘go back to Australia, get your team together and tell me what you need to reposition the company so it stays on a growth trajectory’, as opposed to the alternative,” said McKew. “The western philosophy would have been, ‘well your major market is going down, make sure you resize your business and make it profitable’. The Japanese philosophy was, ‘you tell us the investments you require to target and access new markets and based on your representations we’ll look at making those investments’. So we did.”
And has there been a pay off? Absolutely, said McKew. While the mining industry was off the boil, SMC aggressively targeted those businesses . . . . . . >