Homag is revealing their new brand identity at the Holz-Handwerk fair in Nuremberg, Germany.

In early 2017, Homag combined their existing brands, including Weeke, Holzma, Butfering and Brandt, under the unified Homag name. This was the first step in their efforts to organize the group's wide product range clearly and efficiently for customers around the world. The new brand identity will be a continuation of this corporate initiative.

Along with the new modern machine design, Homag will be incorporating a new naming structure. Each machine name will reflect the function it performs. For example, all Homag edgebanding machines will be known as Edgeteq, while their line of panel saw technology will adopt the name Sawteq.

In association with their new brand identity, Homag has coined the motto “Design Meets Digital,” to reflect their promise to the manufacturing industry to continue pushing the boundaries of innovation. Stiles will introduce the new Homag identity to the North American market August 22-25 at the 2018 IWF trade show in Atlanta, Georgia.

| A WoodworkingNetwork release  ||  March 23, 2018   |||