Tetra Pak have released a new 100% juice index report which states that the market should return to growth despite global economic slowdown and the recent debate around sugar.
According to the company, the combination of emerging growth hotspots and slowing decline in established markets is stabilising 100% juice and bringing it back to growth going forward to 2018.
Insights from the report show that 100% juice remains a significant part of the average consumer diet, with more than 40% of people drinking it every day.
Furthermore, consumers say that they are willing to pay a premium for juices that they associate with healthy choices.
