Auckland-based developers Sylo and TrackBack are partnering to deliver a blockchain powered platform to reliably trace goods from production to the consumer’s front door.
The platform, to combat the estimated $1.2 trillion of counterfeit items traded worldwide each year, is expected to launch in the first half of 2019, the companies said today.
TrackBack will use Sylo’s communications and payments platform to let consumers buy and then reliably follow exported products through the entire supply chain.
"For premium New Zealand exports such as wine, milk and honey, expectations and stakes are high, as are the costs of ensuring products are still what they say on the packet, when they reach dinner tables in countries such as China and the United States of America," the companies said.
"The partnership will ensure New Zealand exporters can protect the single biggest asset they own; their international brand reputation," Sylo co-founder and product director Ben Jordan added.
