Solar Gard forms strategic partnership with Driven Public Relations to elevate brand position across the automotive industry

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COSTA MESA, Calif. (September 29, 2016) – Solar Gard, the global leader in advanced film technologies for sun and impact protection across the automotive, commercial and residential industries, today announced it has selected DRIVEN Public Relations, an international public relations and creative marketing agencyspecializing from inception in the automotive industry, as agency of record. A division of global glass and building technology icon Saint-Gobain – an organization whose 350-year legacy originated with the Hall of Mirrors within Paris’ Palace of Versailles – Solar Gard is now working with DRIVEN to elevate its brand and reintroduce Clearshield Pro Paint Protection Film (PPF), Ultra Performance Plus Window Film and full portfolio of automotive window films.

Clearshield Pro is an invisible protective film that forms a tough, clear barrier to act as body armor for a vehicle’s paint, protecting it from rock chips, scratches, and road hazards. The latest introduction to Solar Gard’s automotive window film portfolio, Ultra Performance Plus boasts advanced nano-ceramic technology that offers the ultimate in heat rejection for a vehicle’s interior, as well as a customized look and protection against harmful UVA and UVB rays.

Solar Gard products are sold at leading automotive dealers, tint installers and aftermarket equipment shops around the world.

“The Solar Gard story is incredible,” said Mike Caudill, president of DRIVEN Public Relations. “Not just from the technological innovation of its automotive products – but also the rich history of Saint-Gobain as a whole.The same company founded in 1665 to build glass for French kings – having engineered solutions for landmarks from the Statue of Liberty to the Louvre – is now helping to protect the vehicles of regular consumers everywhere. We look forward to sharing that story with the automotive world.”

“It was essential for Solar Gard to partner with an agency that really understands the automotive space to share our story of advanced technology and global leadership,” said Kendall Combs, global marketing director for Solar Gard. “We are well aware of DRIVEN’s reputation for success and effectiveness in the automotive industry and are assured they will truly help build our brand in the marketplace.

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