Any vendor looking to poach the clients of a competitor is wasting its time, writes Martin Olsen for iStart …

The mid-market ERP space is fascinating right now. Oracle (an enterprise player) just bought NetSuite for $9.3 billion. Sage (which likes to buy and rename software) just purchased Intacct for $850 million. Microsoft (dominates mid-market ERP on-premise software) spent hundreds of millions building Dynamics 365 Financials.

Mid-market companies are often defined as companies that have between 50 and 1000 employees, or sometimes as those with revenues between US$100 million and $3 billion. This is a very large market segment with well over 200,000 USA-based businesses in that category alone. If you add in the top-end of the small market down to companies turning over $50 million, the market gets wildly larger.

This context is necessary to appreciate the size of the mid-market that ERP vendors are addressing. These companies have complex business processes and compliance requirements requiring the purchase of software solutions to manage and keep control of the business.

Continue here to read the full article ||  September 12,  2017