Wednesday, 22 March 2017 08:51

Marisco Vineyards’ Brent Marris: People Love Stories--- If you can Attach a Good Story to your Wine brand then you are Ahead.

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At large in the northern hemisphere Brent Marris of Waihopai Valley’s Marisco Vineyards answers Five Questions......

Brent Marris and his family have been part of Marlborough vineyards and wine making since the inception of the terroir and its associated appellation. In recent years the family has focused on developing in the Waihopai Valley its Marisco Vineyards and its marques The Ned & The Kings Series. We caught up with Brent Marris (pictured) in Europe........

What has been the impact of Brexit on your business?

The Brexit effect is huge and is due to the weak pound. Because we trade in UK pounds it has impacted on bottom line. A movement of approx 20%. Our fingers our crossed that it bounces back. Or, prices will have to go up, we fear. .

What are your hopes and/or fears for the in-progress NZ-EU trade agreement?

With the NZ-EU trade agreement it is simply that the closer we can get to reducing tariffs and other such charges the better. The more open freedom to do trade, the better from our point of view.

You have just been notably visible on the trade scene in London, and now we have found you at Prowein in Dusseldorf. How valuable are these trade fairs to New Zealand exporters and as a long time exhibitor can you spell out some dos and don’ts for the benefit of NZ industry at large?

Prowein has proven to be excellent from our point of view especially as both more UK and US trade buyers are attending. If you can afford your own exhibition stand then that of course is the best option. But starting out on a New Zealand shared stand is a good beginning. A tip? Having enough meeting spaces on your stand is vital because it offers more chance of serious discussions, the ones with worthwhile results. This is imperative, incidentally, in our experience in terms of selling in the UK and in the EU.

A problem in your sector has been in actually getting paid by importers. What measures do you take to ensure payment?

Payments have not been an issue for us simply because we deal with large reputable buyers in the UK. In the EU zone we have own warehouse space and staff so everyone we deal with we know personally. Communication is the key here, hardly surprisingly.

You produce Sauvignon Blanc, Chardonnay, Pinot Noir, and Pinot Gris. Define for us current international tastes and preferences?

Consumers happily enough still love our Sauvignon Blanc while Pinot Gris, Rosé and Pinot Noir are gaining traction. In regard to preferences it is our experience that people love stories and if you can attach a good story to your wine brand then you are ahead. In general, we find our brands are seen as good, honest wine brands of quality that have been around for a good length of time therefore are reliable.

||  From the MSCNewsWire reporters' desk  |  Wednesday 22 March 2017  |||