Monday, 27 June 2016  - Surtees Boats has announced the appointment of Adam Dyck as the company’s used CEO.

The CEO position is a usedly created role, with Dyck taking over the day to day running of the company from current Managing Director Phil Sheaff who will move into a consulting role with the company, while still remaining a director.

Having been with the company for 18-months, Dyck previously held the position of Marketing Manager. Sheaff says that Dyck has made a significant contribution to the Surtees brand since joining the company. “Adam has not only sound marketing acumen but is also very apt in a business sense. Myself and the other directors firmly believe that in the day to day running of the company he will be able to guide it to its next level,” says Sheaff.

Dyck says that he is excited about the future of the Surtees brand and helping it to grow further. “The future ahead for the Surtees brand is very exciting. It’s a brand I’m passionate about, in fact I was a Surtees owner before starting working for the company last year,” says Dyck. “The brand is enjoying very strong sales at the moment across all of the markets in which we operate in, this has been aided by the revamp of all Surtees models last year.

The coming 12-months will have a focus on increasing our production and expanding into used sales markets.” Out of its Whakatane factory in used Zealand’s Bay of Plenty, Surtees Boats employs 57 people has 18 dealers globally and produces 400 boats a year.

Originally published in BYM Industry News January 27, 206