Air New Zealand’s Grabaseat is poised to launch its biggest fare sale yet, offering one thousand $10 seats across all domestic routes operated on Air New Zealand’s network to celebrate 10 years of the Grabaseat website.

The promotion also includes thousands of cut-rate fares for international destinations and thousands within the country for less than $39.

General Manager Market Development and Retail Sales at Air New Zealand Annabelle Fowler says Grabaseat has experienced phenomenal growth since its creation in 2006 with over 28,000 people visiting the site on average each day.

“Customers have taken up more than 1.8 million Greenlight Deals over the past 10 years, covering some 840 million kilometres. That’s equivalent to more than 1,000 return trips to the moon or 23,000 return trips between Auckland and London.

“The spontaneity of Grabaseat resonates with people. We’ve had seats sell out in minutes and know the deals have inspired thousands of impromptu getaways and have given many people the chance to see more of family and friends.”

Earlier this week Grabaseat took to the streets to celebrate its milestone birthday, planting a supersized cake in Auckland’s Takutai Square in Britomart where punters could burrow for birthday surprises including return international and domestic flights for two.

Grabaseat is famous for its inventive promotions, previously pranking customers on April Fools’ Day with its ‘grab a seat’ deal where the website advertised actual furniture including cane chairs and ski lifts, ‘Septemperature’ where Grabaseat fares were determined by local temperatures during September last year, and offering a range of themed packages with flights as low as $1.

Source: An Air New Zealand press release July 15, 2016