Napier, MSCNewsWire, 15 April 2016  -  Germany’s Bauer Media which publishes almost all the newsstand magazines in Australia and New Zealand has reinforced its reputation for thrift by carrying a commercial tariff on a guest event scheduled for its Auckland offices.

Hamburg-based Bauer will host an end-of-day German trade seminar on May 26, The charge is $95 for the one and a half hour event. Members of the German trade association will however pay only $50. Its offices are in Wellesley Street.

Normally consumer media operators hosting this type of meet -and-greet shoulder the entire tab and mark it up against promotion and marketing. Such events, the ones involving visiting business and departmental types, are usually staged in upscale venues away from the office.

Bauer Verlag’s vigilance on fringe expenses is noteworthy even in Germany. The family company’s cost controls were behind its astonishing counter-current acquisition of the Packer family’s Consolidated Press, an organisation celebrated for its lavish expenditure on what the Bauer family viewed as unnecessary costs incurred by journalists and magazine marketing divisions.Bauer’s titles include European paparazzi magazines through to the lion’s share of Australasia’s mid-range hypermarket check out lane display offerings.

The firm has been careful to retain the flavour of the publications that it acquires.. In New Zealand this has been especially so with the Woman’s Weekly which under its signature editor Jean Wishart achieved the world’s highest sales in relation to population. 

Similarly Bauer has preserved, as if in aspic, the only slightly dated wholesome arty liberalism of the Listener, along with the earnest austerity of North & South and the waspishly customised snobbery of Metro.

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